01 Vain Glory Studios

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Details:

Fashion Commercial

London, England

Canon R5C
MC Zeiss Jena Primes
Tokina 11-16mm ATX-I

Vain Glory Studios or V.G.S is a London-based brand focused on creating clothing pieces that speak for themselves. Their aesthetic design draws from inspirations like Chrome Hearts & Enfants Riches Deprimes.

The brand commissioned me to assist with their creative direction, visual production, and re-identity to create a more premium feel reflecting the quality of their products. This was achieved via an overhaul of their existing look and recuration of past works.

The video above was the first in a series released to show this new identity; this was our big bang video, the video to show, “Oh wait a minute, this brand has just evolved overnight. What can we expect in this upcoming release?” It was highly successful in doing so.

@elliswellz

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